Many years ago, I had the idea of creating a group of advertising and marketing professionals who would work together via an online portal and help non-profits around the world by donating their time and services. I never quite got ProBono Group done. In fact, I didn’t much manage to get past the point where I bought the domain name. Last year, after settling the dispute with Arianna, I turned my attention to, spoke with and talked to a number of friends about how really to help groups around the world. I knew that my talent wasn’t creating my own non-profit (tried that too, failed) but it was in helping non-profits get to the next level.