Asilia Named Most Committed Responsible Tourism Company in Africa

We are thrilled to be ratedthe most committed to responsible tourism standards in Africa, according to a Fair Trade Tourism review of certified safari lodges and camps.

“We are extremely proud to be singled out by Fair Trade Tourism as a leading responsible tourism company in Africa. Making a positive impact is integrated into all our management routines. What gets measured gets done. The great benefit of certification schemes like Fair Trade is that they help to benchmark performance so that together we can continue to raise the bar,” says Jeroen Harderwijk, CEO and Co-founder of Asilia.

The survey conducted, across eight countries on the continent, found that we have 48% of our properties certified at best-practice responsible tourism level.

Ten properties – Sayari Camp, Oliver’s Camp, Little Oliver’s, Namiri Plains, Olakira Camp, Dunia Camp, and Ubuntu Camp in Tanzania and Naboisho Camp and Rekero Camp in Kenya – have been independently audited against best-practice criteria set by the Global Sustainable Tourism Council (GSTC).

“We congratulate all tourism companies that achieve best-practice certification – it is not only a testament to their commitment to doing the right thing but to their impressive level of transparency. We believe independent auditing against globally respected standards is the only credible way to verify responsible tourism claims,” says Jane Edge, Fair Trade Tourism Managing Director.

In addition, we remain the only safari company in Africa to be certified by the Global Impact Investment Rating System. Ranked at Platinum Level, Asilia is in the top 10 impact companies worldwide.

We believe that by making bold, and often pioneering, investments into areas that are ecologically and economically vulnerable, these areas can be turned into viable conservation economies, benefiting both the people and nature alike. We work closely with communities, authorities, NGOs and industry partners to achieve the best possible long-term outcomes for all concerned.